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But this can also lead you to pass up on potential dates because with all those options, you can't help but think, "There must be someone better out there." Online dating sites can thus foster an attitude in which potential mates are objectified like products on a store shelf, rather than people (Finkel et al., 2012). Online profiles are missing vital information you can only glean in person (Finkel et al., 2012), so it can be difficult to know if you’re really compatible with someone based solely on what they have shared on a dating site.Research shows that people spend their time on dating sites searching criteria such as income and education, and physical attributes like height and body type, when what they need is information about the actual experience of interacting with and getting to know the person on the other end of the profile (Frost et al., 2008).(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.The faster they attracted users, the more useful the sites would be, Brooks says.And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it.

A large body of literature on decision-making shows that, in general, when we have choice (Schwartz, 2004).

In the quest to find romance, more of us have turned to online dating.

Once stigmatized as a venue for the desperate, online dating has become a normal part of the mating game.

Having no choices can lead to misery, but too many options can overwhelm and lead you to worry that you’ve chosen wrong.

You can feel confident in your decision about which car to buy when there are only three under consideration, but if there are hundreds, you’ll constantly second-guess yourself and wonder if you could have done better.

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