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Neil Clark Warren, who studied thousands of marriages to develop his “predictive model of compatibility.” Do such scientific methods work? However, scientific personality tests completed with the guidance of a trained researcher do not have 100 percent accuracy (it’s closer to 75 percent).And when you’re sitting alone in your living room filling out a personality profile on a Web site, there is an even greater chance that the resulting matches will not be perfect.When you multiply the chance for inaccuracy by the number of users on a given dating site, complicated matching systems are probably not working much better than basic attribute-and-interest matching.

For example, if you prefer blondes, but really have nothing against brunettes and redheads, then you can rank that attribute as very low."Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said."There is a different level of exposure to disappointment and that's captured in the poor overall scores."Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.More than half, or 53 percent, of single people have created a dating profile, according to Match's recent Singles in America study, which polled over 5,000 single men and women in December.Today, 40 percent of singles have dated someone they met online, while only 25 percent met a first date through a friend.© 2019 CNBC LLC. A Division of NBCUniversal Data is a real-time snapshot *Data is delayed at least 15 minutes.

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